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geez derek... now I'm rollin.



How does Bill's Ford in Podunk OR, with 350 units on the ground, with 4 sleepy turns a year take your idea and sell more cars with it? NOT.


How does a small group with stretched resources and un-imaginative management run with your idea? NOT.


Hell, these guys can't get their arms around how threatening vAuto is. They can't write Veh. Comments, and they still can't think of a way to bring photos in-house. These guys never once thought to conduct a Trim and Options audit to make sure the 3rd party is executing their job to perfection.


In my lil' market, this description easily matches about 80% of the dealers (my neighbor Ryan A. willl agree with that ;-)


ITS THE DEALERS JOB TO CREATE A PLAN AND SET GOALS.

ITS THE VENDORS RESPONSIBILITY TO EXECUTE.


ITS THE DEALERS JOB TO REPLACE UNDER PERFORMING VENDORS.


Game. Set. Match.