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I don't argue that the full experience is different from TV/Internet. What I can argue is that people will learn what a commercial is and avoid it.I understand your example about the Ford dealer close to your house if you know the area. Most people that move around or are not aware of where every Ford dealer is will not know which one is closer and will figure out quick that PPC doesn't indicate that either--every Ford dealer doing PPC will claim that are the closest to you!By your reasoning we should trust and follow every ad from every company willing to spend money in the ad?
I don't argue that the full experience is different from TV/Internet. What I can argue is that people will learn what a commercial is and avoid it.
I understand your example about the Ford dealer close to your house if you know the area. Most people that move around or are not aware of where every Ford dealer is will not know which one is closer and will figure out quick that PPC doesn't indicate that either--every Ford dealer doing PPC will claim that are the closest to you!
By your reasoning we should trust and follow every ad from every company willing to spend money in the ad?
