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When it comes to companies, I often judge a book by its cover and RedBumper not only sounds generic, but it actually conjures negative connotations within my subconscious.


Red = Urgent/Negative, Red Bumper = A constant mental picture of smashed up front-ends every time I see it, LOL. 


If you can't put enough creativity and effort into the official name of your company, I'm assuming you'll be as uninspired when it comes to fostering all this "innovation" mysteriously hinted at in Post 1.