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Got a demo from them about a month ago. We use vAuto currently. The desktop version and the mobile app were what I got to see and play with. Everyone here most likely knows the different schools of thought when it comes to your inventory strategy -- more market based or more of a core inventory based on recent historical sales. I did like how it seemed to merge the two and they used historical data up to one year to account for seasonality (which definitely affects us in Ohio). Their market demand is based on cars.com search results. They don't have any merchandising (comments, pic, options, etc) for the original package of $1499 like Doug says. I did like their service drive and sold customer equity section that is an equity finder for your customers and it allows you to add parameters to filter and determine what their pmt would be with different vehicles, rates, down pmts etc. They had another feature that allowed you to define a competitive set, and their software will automatically update prices, up or down, depending on the market... Not sure how much I'd trust it though since I haven't seen it in action.

Probably the nicest thing about this product was their mobile app; it was really lightning fast and easy to use, compared to vAuto's app. this would actually allow our guys to use the app at auctions and be able to keep up. I asked about Bruce thompsons non compete clause with AAX, and it seems he only had a 5 year too