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Sounds like you're doing a great job of tracking, which is an area where most people drop the ball. I would also drill down on where each sale is coming from, regardless of whether they are internet leads or not. There are many ways to track this but simply asking every "Which of these websites, if any, led you to visit us?" and you can get a bigger picture of how each 3rd party provider is performing. It can often be multiple sources for one customer.After that, I would figure out how much your cost per sale is from each provider. Take the total cost of the 3rd party advertising package and divide it by the number of sales you received. This will give you an idea of how everything is performing and which types of customers are visiting you on different sites.Best of luck!
Sounds like you're doing a great job of tracking, which is an area where most people drop the ball. I would also drill down on where each sale is coming from, regardless of whether they are internet leads or not. There are many ways to track this but simply asking every "Which of these websites, if any, led you to visit us?" and you can get a bigger picture of how each 3rd party provider is performing. It can often be multiple sources for one customer.
After that, I would figure out how much your cost per sale is from each provider. Take the total cost of the 3rd party advertising package and divide it by the number of sales you received. This will give you an idea of how everything is performing and which types of customers are visiting you on different sites.
Best of luck!
