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I think this is where FB comes in to play.  I think you would be better off creating a group page for your dealership, and doing a little promoting of it on your site.  You can set up a link, and all people visiting your site have to do is hit the FB button and join.   You may not have 1000's of members, but you may get a few hundred who have a few hundred friends and on and on.


You could set up a notes page with tech help, post some pics,  news etc.