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They'll typically experience more issues with a responsive site. The reason is that a responsive site is sending back a payload (images, javascript, css, etc.) for ALL devices. Based on the size of the viewport (screen) it will show specific content. But all that HTML markup, say for your normal navigation and your mobile navigation is sent back together in one file. In the case of adaptive, it will send back only what is needed for that specific device. It's much more efficient and it allows for a much better UI if the vendor really cares about that sort of thing.


In the case of a vehicle details page or a search results page, a responsive site is sending back ~50% of HTML markup that's not even used. If you're showing 20-50 cars per page, that can add up quickly.


With dealer websites, for me the holy grail is a desktop site that can be sized down appropriately for tablets (iPads). Then a mobile layout that is done right. It's the hybrid approach like [USER=3505]@craigh[/USER] mentioned. So far I haven't seen a vendor hit a home run with the mobile site. I've seen one or two say they have, but they're probably one of the most un-usable mobile sites I've come across :/


One of the other issues I've seen with the mobile sites so far is the designers forgot that mobile devices have touch screens ;) I want to swipe through the photos.