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There's a fairly simple solution to this: same routes on all devices.


1. Route is /about-us

2. Server detects mobile device

3. Server loads mobile theme

4. Content is entered into the "yields" for content


It's a completely different theme with the same content. It also allows me to specifically override a page with mobile content when I know it's not a mobile friendly page or form. The focus here is ensuring that the CMS my clients use allows them to safely control their own content without an expertise in RWD.


Google still marks it as mobile-friendly and a bunch of these sites are out ranking competitors with responsive sites. I don't believe RWD vs AWD holds that much weight with Google's search. I believe it affects your mobile rank in a small way, but maybe 5% of the overall weighted formula.