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Responsive Elements is key. Websites should always have this, but not adapting to devices to offer a better experience seems more like a lazy approach. I think one of the problems we run into here is that people (not you, Joe) tend to read all about Responsive Website Design from companies that do single page websites, non-commerce sites, software as a service, etc. How this applies to automotive websites is not the same way it applies to something like a task management web application.


If you have an iPhone, I want to give you an iPhone experience.

If you have an iPad, I want to give you an iPad experience.

If you have a Mac, I want to give you a desktop experience.

etc etc.


It's not that I make 12 websites, I just have 2 or 3 options and choose the one closest suited to what you're doing. I would rather have that then 1 that has to fit everything. It's only "easier" to do responsive if you're doing a half-assed job of it IMHO.