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I think Arkona (DealerTrack DMS) has done the best job so far. Their integration allows virtually complete access to their database and the costs are very low to the dealer and the vendor both. ADP has also created their own certified interface this year and seems to be doing very well with it.

I don't care if Reynolds and ADP both lock down the modems and access to the system, as long as they allow access to ANY vendor that the dealer wants to have access to their data. The data is the dealer's data! If the dealer wants to use XYZ for some service, the DMS providers should do what their dealer wants and allow the vendor to use their pre-made certified interfaces. The dealer and/or vendor should pay a small fee for the interface as long as it is reasonable.

By opening up the DMS to these integrations it makes the DMS more powerful by allowing to leverage the data to do new things. This is exactly what propelled Twitter to be such a popular service. Most people use Twitter though integrations, not through even going to Twitter.com