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Matt first let’s agree that ultimately this is the customers data not the dealers and not the DMS Providers. I think that is the first thing we all should think about when you approach this subject. If a dealership wants to do business with a vendor directly through their R&R system that vendor must me RCI certified, so just get that and there are no issues. If not then the dealer can choose to do this outside the Reynolds System. When doing so dealerships should completely understand the data security and sharing policy of the vendor. We all need to stop thinking that just because you own the system that gives you the right to do what you will with the customer data contained in it. You should think about how you would want someone to protect your data when you gave it to them and who they should share it with.
Matt first let’s agree that ultimately this is the customers data not the dealers and not the DMS Providers. I think that is the first thing we all should think about when you approach this subject. If a dealership wants to do business with a vendor directly through their R&R system that vendor must me RCI certified, so just get that and there are no issues. If not then the dealer can choose to do this outside the Reynolds System. When doing so dealerships should completely understand the data security and sharing policy of the vendor.
We all need to stop thinking that just because you own the system that gives you the right to do what you will with the customer data contained in it. You should think about how you would want someone to protect your data when you gave it to them and who they should share it with.
