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This is no joke, they will bleed every cent they can.  RCI (Reynolds Certified Integration) for most CRM vendors (as example) is more than $400/mo per dealership and is supposed to go up to $700/mo in the next 6 months. (these are fees that the vendor has to pay Reynolds to have a "Certified" integration).  If this happens, these RCI fees will literally put many smaller (valuable and innovative) vendors out of business.  This will create a major trickle down affect... The vendor will have to pass their fees to the dealer to compensate and remain profitable...  the dealer will be upset with the price increase and many smaller vendors will loose their market share with their Reynolds customers, etc. etc.


If you are a Reynolds dealer, you need to think long and hard about your future with them...  Hopefully Reynolds sells, because BoBo don't give a shit!