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Just thought I would add this interesting little tid bit of information. Two of the marketing companies we work with called us because they had lost direct mail deals to........Reynolds! They were both told that Reynolds has aquired a marketing company to go direct to their dealers. These dealers were apparently signed up on 3 month ongoing mail contracts. It is looking like after they completely remove all third party access, they will be looking to monetize the direct to dealer marketing side as well. Has anybody else heard any news of this? This would really appears to be major conflict with those paying for RCI access for their products and now having to compete with Reynolds selling similar products.
Just thought I would add this interesting little tid bit of information. Two of the marketing companies we work with called us because they had lost direct mail deals to........Reynolds! They were both told that Reynolds has aquired a marketing company to go direct to their dealers. These dealers were apparently signed up on 3 month ongoing mail contracts. It is looking like after they completely remove all third party access, they will be looking to monetize the direct to dealer marketing side as well.
Has anybody else heard any news of this?
This would really appears to be major conflict with those paying for RCI access for their products and now having to compete with Reynolds selling similar products.
