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Yes, but we all knew this would happen eventually.

It's similar to what happened with Craiglist years ago when they switched to a pay-per-post model. Craiglist became clutter-free overnight with very few dealer listings, which gave great exposure and better results to the dealers who decided to pay to post their vehicles.

Dealers now have the same opportunity with Facebook Marketplace. Imagine a Marketplace feed where you're now one of a few dealers vs one of the hundreds.

Progressive dealers can capitalize on this by embracing the Marketplace feed placement of Facebook Automotive Inventory Ads. This should greatly increase the results of AIA ads within the Marketplace feed.

Digital marketing is ever-changing, it's all about how quickly you can adapt!