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I totally agree with Ryan's comparison to Craigslist here, both in terms of the evolution of the product offering and the fact that both became a lot less useful once they got flooded with stuff that wasn't "organic".We've been doing our best (at AET) to stay on top of launching AIA ads from the platform (which, to be honest with you, isn't very easy given how often Facebook changes stuff in the API mostly without adequate notice or documentation...but that's another story I guess.)Based on this change from Facebook, we just added the ability to have Facebook Marketplace as a destination for your ads. I'm for sure biased, but my favorite part of our solution is that you can use our Creative Studio to make a leader card for the ad so you can advertise your dealership, or the offer / promotion / whatever in addition to the inventory. It's pretty slick.
I totally agree with Ryan's comparison to Craigslist here, both in terms of the evolution of the product offering and the fact that both became a lot less useful once they got flooded with stuff that wasn't "organic".
We've been doing our best (at AET) to stay on top of launching AIA ads from the platform (which, to be honest with you, isn't very easy given how often Facebook changes stuff in the API mostly without adequate notice or documentation...but that's another story I guess.)
Based on this change from Facebook, we just added the ability to have Facebook Marketplace as a destination for your ads.
I'm for sure biased, but my favorite part of our solution is that you can use our Creative Studio to make a leader card for the ad so you can advertise your dealership, or the offer / promotion / whatever in addition to the inventory. It's pretty slick.
