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This is a no brainer. The last week of Dec is the arguably the best week of the year. A lot of dealerships will see >40% of their monthly sales in one week alone. For luxury this number can be >60%. As Jeff already said it's the last week for businesses to purchase vehicles. A lot of smaller business wait until they know how their year will finish financially before they decide to buy a vehicle. So all mediums, all audiences need impressions.Bottom line, you should spend more on ads not less during this time. Yes people are with their family, but people are still addicted to their phones and will see ads. TV viewing is also up on holidays.
This is a no brainer. The last week of Dec is the arguably the best week of the year. A lot of dealerships will see >40% of their monthly sales in one week alone. For luxury this number can be >60%. As Jeff already said it's the last week for businesses to purchase vehicles. A lot of smaller business wait until they know how their year will finish financially before they decide to buy a vehicle. So all mediums, all audiences need impressions.
Bottom line, you should spend more on ads not less during this time. Yes people are with their family, but people are still addicted to their phones and will see ads. TV viewing is also up on holidays.
