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Rick, I cannot believe it's been 4 years since that case study. We've come so far, my friend, and it's been great to witness your transformation. I agree with you completely about working with Renee. The question, "What do you want?" is the root of all personal branding. It's the seed that grows the mighty tree. So many people have no idea. They think they know...but until you work with a coach, you have no real idea. It's an excavation into yourself and one must be ready for it.

In personal branding (and all branding, really) you gotta do the work and there are no shortcuts. I see so many peeps online starting to put themselves out there, marketing what they think is their personal brand. The result is tactics before strategy. People taking to Facebook, Twitter, Instagram and more without knowing for sure who they are and what they want. Some of the results are painful to watch. AND, for one reason or another, they're not working in tandem with their dealership's brand (which of course is a subject close to my heart). Working with Renee allows you to really answer that question, "What do you want?" and design a solid strategy (life, work, content you create) for your personal brand.

PS: Hat tip to Ed Brooks for sharing that video!