Thanks for all the props everyone. There's no doubt I'm passionate about car people AND personal branding.
To Kathi's point - there are no shortcuts to developing a recognizable and profitable personal brand. Most Car People believe in the myth that branding is just about logos, pictures and websites. Nothing could be further from the truth.
For those who want to create an online presence without investing time and money in the personal brand discovery process - your best investment and most profitable ROI will be in capturing "reviews". If you're not going to dig deep and tell your own story - then by all means let your customers do it for you. Ryan Leslie and Kathi Kruse are masters of online reputation management.
If you feel having your own website is a "must", please make it a storytelling platform. There are 100,000,000 gazillion websites out on the web - if you don't differentiate your site using a compelling message; relevant to your visitors with content that will add value...then your website is just another website. The same goes for your Facebook page, your YouTube channel, etc.
FACT: ALL of your digital profiles (owned or otherwise) must be managed. If you build it, you better be prepared to show up there everyday. Consider the worldwide web as a digital version of your professional evidence manual.
Thanks Ed Brooks for the shout out, and for sharing UCR's video. You're freak'n fantastic too!
