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Age is not a determining factor. I've worked with people as young as 19 and some in their late 50's/early 60's.

My coaching clients have one thing in common - they all have a deep desire to achieve success. They are high-potentials who want nothing to do with mediocrity. 

The people asking me for legit "personal branding services" are thinking about their future - the are developing their legacy now. They want to be different!

In response to your "something better comes along" comment - I get several calls a week from the "oh, hey look - shiny" people. They want my help setting up a Facebook or YouTube channel. They believe that having a social media channel or website will miraculously take them to the top. Only once I begin to ask the hard branding questions (what do you want, who is your target audience, what problems are you attempting to solve, how will you know when you've achieved success, etc) well, they suddenly have to go. No - they don't call back.

Jeff - you nailed it when you said "You just need to decide to commit."