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My company listens to 2000 calls a month from various dealers across the country and I can tell you that we are hearing AutoTrader an awful lot when salespeople ask, "how did you hear about us?" AutoTrader is second only to dealer website. Cars.com is 5th on the list. In my opinion, this will cost you sales. The question is can you generate them in other ways. We started tracking this data 2 months ago. Take a look at the graph below:[ATTACH]912[/ATTACH]
My company listens to 2000 calls a month from various dealers across the country and I can tell you that we are hearing AutoTrader an awful lot when salespeople ask, "how did you hear about us?" AutoTrader is second only to dealer website. Cars.com is 5th on the list. In my opinion, this will cost you sales. The question is can you generate them in other ways. We started tracking this data 2 months ago. Take a look at the graph below:
[ATTACH]912[/ATTACH]
