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You sound like I'd probably walk out on you too!


In all seriousness, each will perform differently for different markets.  I have found that through my own Google Analytics though, Cars.com typically balloons their numbers significantly.  We run similar reports but run it as cost as a percentage of gross.  If your salespeople aren't sourcing your customers on top of the hard leads you're getting then you're not even close to being accurate.


Is cars.com selling out your vehicle detail pages?  We had to cancel our contract recently due to this.  They're putting competing dealer banner ads on vehicle detail pages, and you have to pay more to reclaim the space that should have been yours in the first place!