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Jerry are your numbers based on a human asking and sourcing or based on technology? I included all calls from phone tracking plus all leads in case you thought I only included logged traffic.In addition, number of calls for a source is only half of the equation. If you are paying 2-3 times more per opportunity it doesn't make sense. Also, every market is different. Our group receives more than 2500 tracked (w/ technology), monitored and measured calls (in our market) each month. As you can also see in your graph dealer website is #1.Another argument out there is that customers will go to your site after they see your vehicle on Autotrader and come in through another source. You can track the majority of these as referrals, but there will be those that come through as a direct traffic, SEM or SEO separately.At the end of the day I made the decision to go against the grain and choose to dominate in one medium rather than being average in another. Also, Tier 1 gives you much much more flexibility as well as a more holistic focus. You can drive traffic for all profit centers not just used cars.
Jerry are your numbers based on a human asking and sourcing or based on technology? I included all calls from phone tracking plus all leads in case you thought I only included logged traffic.
In addition, number of calls for a source is only half of the equation. If you are paying 2-3 times more per opportunity it doesn't make sense. Also, every market is different. Our group receives more than 2500 tracked (w/ technology), monitored and measured calls (in our market) each month. As you can also see in your graph dealer website is #1.
Another argument out there is that customers will go to your site after they see your vehicle on Autotrader and come in through another source. You can track the majority of these as referrals, but there will be those that come through as a direct traffic, SEM or SEO separately.
At the end of the day I made the decision to go against the grain and choose to dominate in one medium rather than being average in another. Also, Tier 1 gives you much much more flexibility as well as a more holistic focus. You can drive traffic for all profit centers not just used cars.
