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Bottom line is the price.  AutoTrader is very expensive.  Just when my rep was handing me the last proposal, I asked her if this is when I get the Rohypnol.  AT has always worked for me but as prices increase it negatively effects your ROI.  It could reach a tipping point.  It takes a lot of effort to make display advertising work.  Most of the stores that I have seen abandon it, really made the right decision.