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Brian,At the end of the day you can justify any expense with enough research and data. There are however certain expenses that aren't fully justified when compared to others. This is the key. For example your consulting group's SEO services are in my opinion expensive compared to other SEO services especially in other industries. If you remember I reached out to you a while back. You and others will and have argued they offer an advantage and are worth the price. Each dealer makes this value/cost determination.
Brian,
At the end of the day you can justify any expense with enough research and data. There are however certain expenses that aren't fully justified when compared to others. This is the key. For example your consulting group's SEO services are in my opinion expensive compared to other SEO services especially in other industries. If you remember I reached out to you a while back. You and others will and have argued they offer an advantage and are worth the price. Each dealer makes this value/cost determination.
