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JonYou are correct. The point of this post was to show people how to make a better value/cost determination based on Google Analytics data and comparative value of traffic generation strategies from other sources. In the end, the data research should narrow choices and then a decision is made. Everyone has to feel comfortable with their choices in the end.On a separate note, SEO strategies are changing and you can say that Traditional SEO is morphing into a Social SEO blend due to the power of social media and specifically the upcoming search visibility of Google+. Our latest SEO "package" is called SSV which stands for SEO, Social, and Video. This combination of strategies is what I believe is the most relevant to how the search engines and consumers find and engage with dealers.SEO in other industries like medical, legal, professional services have a set base of keywords and a limited "changing' product set. A dentist offers 10-15 primary services, period. Each year a Toyota store has 20 new models to optimize, and that's not even talking about used cars. So yes, SEO services for car dealers in my experience, is much more work than SEO for many other industries. We do non-automotive so I speak from experience.
Jon
You are correct. The point of this post was to show people how to make a better value/cost determination based on Google Analytics data and comparative value of traffic generation strategies from other sources. In the end, the data research should narrow choices and then a decision is made. Everyone has to feel comfortable with their choices in the end.
On a separate note, SEO strategies are changing and you can say that Traditional SEO is morphing into a Social SEO blend due to the power of social media and specifically the upcoming search visibility of Google+. Our latest SEO "package" is called SSV which stands for SEO, Social, and Video. This combination of strategies is what I believe is the most relevant to how the search engines and consumers find and engage with dealers.
SEO in other industries like medical, legal, professional services have a set base of keywords and a limited "changing' product set. A dentist offers 10-15 primary services, period. Each year a Toyota store has 20 new models to optimize, and that's not even talking about used cars. So yes, SEO services for car dealers in my experience, is much more work than SEO for many other industries. We do non-automotive so I speak from experience.
