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If your looking at comscore or some other AT supplied marketing material, they will fail to point out some key differences.  1.) Cars.com syndicated inventory across a network of sites that don't get rolled up in standard 3rd party reporting tools.  2.) Cars.com mobile business now accounts for 30% of our total site reach and also doesn't reside in 3rd party tools as most analytical tools report server side data that doesn't include the mobile web or apps. The best source would be to compare VDPs - and by my quick math I estimate that Park Place is paying in the neighborhood of $0.12 per VDP.