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Forget about the notion of "leads" for a sec...


Imagine there's a brand-new TV Channel: the CAR CHANNEL.  All they do on this channel is show cars.  They advertise the hell out of this channel, and attract millions and millions and millions of people who are interested in cars.


How much would you be willing to pay to advertise your store on this channel?

How much would you be willing to pay to have them show YOUR cars on this channel?