Kcar, I believe I went on-record a while back and identified you as a very bright young man.
This is certainly not one of your more lucid moments.
So the schmucks down the street and across town determine the "value" of the property?
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The "value" is determined by the amount of people viewing the property -- as is all advertising -- and was discussed in the original scenario.
And as the point of the question obviously zoomed right on by like Carl Edwards' qualifying lap, let me simplify:
Dealers spend $5k, $10K, $20K +++ per month on TV ads on Sports programs, Prime Time dramas, Evening News, etc without a prayer of tracking leads, traffic, sales, etc. Soooo.... if they had the opportunity to place their spots on a wildly popular channel that attracts nothing but people who are interested in Cars, would they deem those same dollars as well-spent?
If you need additional paint for this picture, see Stefan's excellent assertions above.