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Fact: you cannot attach a sale to a single ad source,(THINK sales PATH, and, there are MANY paths to your store.)Fact: closing the path from 1or2 of the largest automotive classified sites will cost you sales.(quantity unknown)Fact: you won't begin to see the full impact for 4-6 months(closing automotive shopping cycle path)Fact: if you're wrong, it'll take 4-6 months before your error is corrected(opening automotive shopping cycle path)Fact: you'd better be right, you're talking 52 weeks to un-wind your error
Fact: you cannot attach a sale to a single ad source,
(THINK sales PATH, and, there are MANY paths to your store.)
Fact: closing the path from 1or2 of the largest automotive classified sites will cost you sales.
(quantity unknown)
Fact: you won't begin to see the full impact for 4-6 months
(closing automotive shopping cycle path)
Fact: if you're wrong, it'll take 4-6 months before your error is corrected
(opening automotive shopping cycle path)
Fact: you'd better be right, you're talking 52 weeks to un-wind your error
