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Still less than two months in my new gig.  I have spent a lot of time on my display advertising.  I am just now getting all of the new AutoTrader packages online.  Still having issues with my pictures and videos.  New CRM and call tracking not set up.  Doubled my internet staff.  Met my Cars.com rep and was impressed.  My AutoTrader rep is also great.  Lots of start up issues but that was expected.  Already, I see an increase in the amount of traffic that is coming from the display advertising.  It is in the form of leads, phone calls and walk-in traffic.  At this point, I just want to see traffic.  Lexus has the worst website in the industry.  It's the roadblock to a sale. 

Joe, Considering your time table, I'm looking forward to the next couple of months.  Will have a lot more new and used car inventory to sell from.  Lexus was crushed by the disaster in Japan.  Looks like a big allocation next month.

Obviously, display advertising doesn't work for everyone.  The real key to it is voodoo.