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If Autotrader.com would announce that everyone can get in the site for $1,000/month flat, no other programs allowed, new and used, EVERYONE will sign up.


So the problem is not whether it work or not but how much it cost for it to work.


Shouldn't we try to put a real value to it? How much should ATC cost based on what other sources cost (not just the best one you got but the average)?