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JQ,But to ATC fault, they sold the fact that they generated more calls than other pieces of advertising for many years. I remember the time when the ATC phone call report will dwarf anything else.The, not to their fault, the biz changed and customers email/call less but there hasn't been enough time for dealers to learn new ways to measure the value of the change.The biggest picture of the reality of the market is the previous posting by Pistell http://forum.dealerrefresh.com/f43/see-you-later-autotrader-2495-5.html#post21954 the definitely Pash's findings about funnels.
JQ,
But to ATC fault, they sold the fact that they generated more calls than other pieces of advertising for many years. I remember the time when the ATC phone call report will dwarf anything else.
The, not to their fault, the biz changed and customers email/call less but there hasn't been enough time for dealers to learn new ways to measure the value of the change.
The biggest picture of the reality of the market is the previous posting by Pistell http://forum.dealerrefresh.com/f43/see-you-later-autotrader-2495-5.html#post21954 the definitely Pash's findings about funnels.
