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I recently set up Multi-Channel Funnels in Google Analytics (thanks to the encouragement of Brian Pasch) and assumed that since we got twice as many VDP's from Cars.com vs. AutoTrader, the Assisted Conversions on our website from the two providers would be similar. Well, you know what happens when you assume. I was surprised to see that AutoTrader had 7x more First Click Conversions (initiated the sales cycle) AND Last Interaction Conversions (helped close the sale) in comparison to Cars.com. I can relate to the frustrations with AutoTrader given our dealership's smaller size but I can't help thinking of my new favorite quote, "Don't judge me against the Almighty, judge me against the alternative." Just some food for thought, I hope this adds something positive to the great dialogue going on here.