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Alex - just getting around to seeing this and thought I should thank you for your reply.  I can appreciate the cost per VDP argument but cannot figure out how to compare across sites...it is my understanding that Cars.com counts VDP's differently from ATC and my own experience is that Cars.com is also unwilling to provide a more comparable metric - even one that simply does not include New Car VDP's separate from Used Car...


Please feel free to contact me offline to discuss further - the sales/support staff in the field simply does not have the ability to get to the bottom of this.


Thanks - Ed