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Brian,

What you are describing has not been my experience with AutoTrader.  I can't imagine a rep going over my head and the people that I have met have always been highly professional.

When you purchase a website or display advertising, you are purchasing a template.  Some are better than others but they all require good marketing to be effective.  I have been very successful using display advertising for both new and used cars and will continue to recommend it provided the dealership is willing to put in the effort to make it work.

I am also a fan of vAuto and Dale Pollak.  Dale has a webinar on the site: "Pixel Management" which is excellent.  Here is a link to that, for anyone that is interested.  Click here.