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Doug,  Impressive video.  I'm compelled to read velocity 2.0.  Question though.  How does one evaluate the value of their SRP/VDP metrics?  With respect to the thread, if I were considering cancelling with a vendor such as autotrader, how would I determine if the price I was paying for SRP's and VDP's are adding value?  Let's say that I'm converting 3% of my SRP's with both Autotrader and Car.com, and my SRP count is identical (within 1%).  Do you believe that it makes sense to keep Autotrader if it cost twice as much as cars.com based solely on the fact that your metrics are standing up on a popular platform, or do you view the Autotrader account as too costly for the same results?