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Mike, I agree with Ed on this.

I often comment on DealerRefresh.  It is a rare day when I don't visit the site.  I don't always agree with everything that is written here and this thread is a great example.  I have a passion for what we do and I have the utmost respect for people that actually sign up and contribute.  If we all thought the same way, none of us would learn and that is my main objective in coming here.

This thread is about equally divided.  Some of us are believers and some think display advertising is a waste of money.  I have gone through this thread several times.  It happens that many of the people that I hold in the highest regard, on DealerRefresh, happen to side with display advertising.  That may not be the acid test for all topics but it reinforces my belief in this one.