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I agree with you both, display advertising works.  I was just curious as to what you thought of how the law of diminishing returns applies to the places you choose to do your display advertising.  Based on the Q&A at the end of the pixel management video, and the article Ed posted, you can't use the metrics to make a comparison between products.  If that is the case, how do you guys go about determining what sense it makes to be in 2, 3, 4, or more places?