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I have always been able to justify the display advertising on ROI. The additional traffic to my website is a plus.Using vAuto isn't that simple. If you consider miles, market size, certification, major options etc., a car that would initially seem generic may not be. If my competition is Uncle Buddy's Used Cars, I have an advantage.Many dealers only look for display advertising as an avenue for used cars. Using the same marketing approach, that you would use for used cars, can be just as effective for new.[FONT=arial, sans-serif][/FONT]
I have always been able to justify the display advertising on ROI. The additional traffic to my website is a plus.
Using vAuto isn't that simple. If you consider miles, market size, certification, major options etc., a car that would initially seem generic may not be. If my competition is Uncle Buddy's Used Cars, I have an advantage.
Many dealers only look for display advertising as an avenue for used cars. Using the same marketing approach, that you would use for used cars, can be just as effective for new.
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