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How are you all calculating out your referrals to your website from Autotrader?Being in Canada we are using Autotrader.ca which is a fair bit different compared to Autotrader.com. For my dealership (independent, used), with an average of 230 used vehicles in stock, last month (January 2013) Autotrader.ca referred the following (info from my Google Analytics)1542 Visits, 63% New Visits, Avg Time 6:10, Bounce Rate 14%We are in a highly competitive area (probably the most competitive in Canada). No clue if this is good or not as I've never had another dealer to compare to.
How are you all calculating out your referrals to your website from Autotrader?
Being in Canada we are using Autotrader.ca which is a fair bit different compared to Autotrader.com. For my dealership (independent, used), with an average of 230 used vehicles in stock, last month (January 2013) Autotrader.ca referred the following (info from my Google Analytics)
1542 Visits, 63% New Visits, Avg Time 6:10, Bounce Rate 14%
We are in a highly competitive area (probably the most competitive in Canada). No clue if this is good or not as I've never had another dealer to compare to.
