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If I was told by a AutoTrader rep that I need to spend that much for branding, I would throw them out, as soon as I stopped laughing. Unlike conventional media, we are restrained by that ROI report. I touched a high percentage of our sold customers and I can't tell you how many of those were sourced to our website when interviewed came from AT or Cars. Jerry Thibeau, of Phone Ninja fame, shares this opinion after all the data he gets from monitoring the calls. Big Data and companies like Dataium are going to take much of the mystery out this. Considering conversion, here is an article that you might like that was sponsored by Cars.
If I was told by a AutoTrader rep that I need to spend that much for branding, I would throw them out, as soon as I stopped laughing. Unlike conventional media, we are restrained by that ROI report.
I touched a high percentage of our sold customers and I can't tell you how many of those were sourced to our website when interviewed came from AT or Cars. Jerry Thibeau, of Phone Ninja fame, shares this opinion after all the data he gets from monitoring the calls. Big Data and companies like Dataium are going to take much of the mystery out this. Considering conversion, here is an article that you might like that was sponsored by Cars.
