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"No better to influence a visitor than a newspaper ad, TV Ad or dealer branded key fob"?  Seriously?  I'm in Dallas.  Do you know that a one page ad in the Saturday paper cost more than you would spend on AutoTrader with all of the extras?  I worked for a dealer that was spending four times my internet budget on TV and we still sold two thirds of all of the cars.  Key fobs?


There were times where we had more new car AutoTrader VDPs than any other dealership in the market.  Did many of them just show up on the lot without ever contacting us?  Sure.  I was very happy that we influenced people to visit the store.