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Here is another area where I agree with Joe. Subi, I was in the Dallas metroplex and didn't pay $11K for AutoTrader and we were premium. I spent a great deal of time meeting (interviewing) customers during their wait into F&I. Often I would change the source from our website to AutoTrader based on the information from the customer."The profit margin has decreased so our spend should also mirror that shouldn't it?" You could take this a couple of different ways. I'm not sure that I understand what you mean.
Here is another area where I agree with Joe.
Subi, I was in the Dallas metroplex and didn't pay $11K for AutoTrader and we were premium. I spent a great deal of time meeting (interviewing) customers during their wait into F&I. Often I would change the source from our website to AutoTrader based on the information from the customer.
"The profit margin has decreased so our spend should also mirror that shouldn't it?" You could take this a couple of different ways. I'm not sure that I understand what you mean.
