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Again, a real SEO company would determine the most valuable keywords first, ranking high for random terms is  meaningless, that is not to say "some" seo companies don't try and push the whole "look at this super long tailed term you rank first for!" act.  That said there is no guarantee that short tailed words like "make city" are the most valuable to go after, you need to do the KW research, track your goals, track your competition, and make your move.


Typically we suggest people focus on less than 10 keywords, from an SEO aspect, and pick up the rest with a complimentary PPC campaign.  It is unrealistic to rank highly for hundreds of searches actively.