• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

#RefreshFriday SEO needs your focus... again!

Jeff Kershner

Founder
May 1, 2005
3,720
1,309
Awards
2
First Name
Jeff
The world changed and we got super short-term tactical. It is time to get back to all the other things that give us long-term advantages. SEO for one.
We are excited to have Mary Grace and David from the Cars.com family back on RefreshFriday to get us back on track.

Did you know about Google making significant changes in May? Did you know Google is losing influence to other search engines?

Did you know Cars.com has a new SEO Guide for you to grab?

Like DealerRefresh on Facebook to watch the show and get notified when we go LIVE. Watch it on the DealerRefresh Facebook Page at 1:00 PM Eastern today.

118653600_10159076028062150_8070290099809015636_o.jpg
 
Learn more about DrivenData

jwittler

Green Pea
Mar 20, 2020
8
17
First Name
Jacob
For anyone looking to dive deeper on what Mary and David discussed on Refresh today, we just released a free guide entitled "Staying on Top of Search." This piece is a great resource that provides actionable steps dealers can take to optimize presence across all engines and build out a connected search strategy (SEO > just Google).

 

john.quinn

Boss
Dec 2, 2009
999
646
First Name
John
SEO Secrets?? Snake oil. Keep your content relevant. If stuff changes, change it. Duh.

(full disclosure: did not watch nor read anything from the SEO experts -- just frumpy OG stuff. I'm sure everyone is well-intentioned. Kershner asked me to stir the pot -- not enough arguments these days, unless Alex Lau pisses-off Alex Snyder;-))
 

Josh S

Green Pea
Jul 15, 2020
7
10
First Name
Josh
SEO - the least understood, but also least scrutinized, form of digital marketing for automotive dealers. A more equal amount of time/attention/importance should be placed on SEO relative to SEM, but for nearly every store I've ever spoken to the split is more like 98%/2%.