Reply to thread

Dan, I think this is a great thread! I too am surprised that there is not more focused discussion on conversion rate optimization (not just on-site). I think it is easier for people to discuss SEO, SEM, and CPC because they can be measured in easier numbers. At the end of the day, we are here to increase sales and what good is a ton of blind traffic if nothing is converting. Even better yet, not just focusing on more leads, but also measuring on how to increase the quality of those leads.