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I'm sure Dan can elaborate on this more than I, but I will chip in.




A conversion is an action that the viewer takes in order to inquire about something, for example a vehicle. So yes, a lead would absolutely be a conversion.




A VDP view can not be viewed as a conversion (even a micro one). This should be kept separate and measured on it's own. Now, leads per VDP view ratio is a good way to measure your conversion rate, especially for the purpose of this discussion, which is onsite specific.




I am not sure if I understand the question. I'm assuming it would be a lead coming from the VDP, whether by phone or contact form? In any case, a VDP is a tool for education and leads. A VDP view doesn't do anything if you can't convert it into a lead (includes hard to measure leads, such as walk-ins).




Yes.