• Stop being a LURKER - join our dealer community and get involved. Sign up and start a conversation.

Reply to thread

When a surfer becomes a prospect, however there has been a tradition at many dealers to measure a website performance not by all the conversions but by the form conversions (email, credit apps, etc) and to take the phone calls out.




Yes, but again for website conversion purposes you need to ask how are they measuring the percentage: calls + emails + credit apps +service, or just some of those.




A VDP is just that, I don't know if someone is trying to measure different platforms VDP views based on traffic to see which site funnels people better to the inventory.





A lead is a real opportunity, a VDP is just a number.




It varies tremendously by the most insignificant changes. Websites without a solid back end that measures everything that is happening on the front end can't be fine tuned properly.