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Erik,Comparing across brands can create all kinds of bad conclusions. Ideally, you'd have before and after stats from the same store to evaluate template changes. That being said...3x the conversion is the top-level observation. Is it 3x for all forms & for all calls? Start at Forms vs Calls. Are both up 3x? Look at all forms, drill into each form and see if one form is causing the lift in results.Looking at calls, is it Sales calls or service calls or both? Keep in mind, before you come to conclusions, Service customers often call the sales line BECAUSE they call the number seen first. I use to listen to dozens of calls per month and you begin to hear a "pattern" in the calls. For example, When a cold snap or a snow storm would come thru, I'd hear the service calls go way up.
Erik,
Comparing across brands can create all kinds of bad conclusions. Ideally, you'd have before and after stats from the same store to evaluate template changes. That being said...
3x the conversion is the top-level observation. Is it 3x for all forms & for all calls? Start at Forms vs Calls. Are both up 3x? Look at all forms, drill into each form and see if one form is causing the lift in results.
Looking at calls, is it Sales calls or service calls or both? Keep in mind, before you come to conclusions, Service customers often call the sales line BECAUSE they call the number seen first. I use to listen to dozens of calls per month and you begin to hear a "pattern" in the calls. For example, When a cold snap or a snow storm would come thru, I'd hear the service calls go way up.
