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SEO – when done right, designed to expose your site to new audience and help people find the solution/product that you are offering via search engines. Ask yourself a question: “Do my target audience know that I exist and what I do?” For most dealers the answer is “YES” … why would you spend thousands of dollars (sometimes a month) trying to accomplish what has already been accomplished?SEO strategy is very important for niche businesses that are “non- traditional” and mostly online based. They need to produce unique content, build relevancy, and show up in front right organic audience. When a prospect decided to start shopping for a new truck, for example, they will start their search on manufacture sites, 3rd party review sites, owner forums and so on. Only after they narrow down their search to 3-4 brands will they visit dealer site for any of the following: 1) check your inventory, 2) Learn more about your financing, 3) research what you will give them for their trade.SEO should not be your priority because there is nothing “unique” about your product; everyone knows if you want to buy a Ford you just go to a local Ford Dealer. Even if you spend all the money in your digital marketing budget and show up #1 on every search engines for your targeted keyword you will still not see any increase in ROI simply because you can only be considered in your local market. Obviously if you are a niche dealer specializing in very “unique” vehicles and people are willing to travel across country to your store, then it’s a different story.
SEO – when done right, designed to expose your site to new audience and help people find the solution/product that you are offering via search engines. Ask yourself a question: “Do my target audience know that I exist and what I do?” For most dealers the answer is “YES” … why would you spend thousands of dollars (sometimes a month) trying to accomplish what has already been accomplished?
SEO strategy is very important for niche businesses that are “non- traditional” and mostly online based. They need to produce unique content, build relevancy, and show up in front right organic audience. When a prospect decided to start shopping for a new truck, for example, they will start their search on manufacture sites, 3rd party review sites, owner forums and so on. Only after they narrow down their search to 3-4 brands will they visit dealer site for any of the following: 1) check your inventory, 2) Learn more about your financing, 3) research what you will give them for their trade.
SEO should not be your priority because there is nothing “unique” about your product; everyone knows if you want to buy a Ford you just go to a local Ford Dealer. Even if you spend all the money in your digital marketing budget and show up #1 on every search engines for your targeted keyword you will still not see any increase in ROI simply because you can only be considered in your local market.
Obviously if you are a niche dealer specializing in very “unique” vehicles and people are willing to travel across country to your store, then it’s a different story.
